how to build an effective messaging device
We’re very excited to announce that the founder of First Person Politics, David Rosen, has new piece up in Campaigns & Elections called How to Build an Effective Messaging Device. Here’s a quick excerpt just to give you a taste:
At some point in nearly any campaign, you’ll need to explain a complex policy in a few words. Maybe you’ll need a clever name or tag line for a project or an upcoming event. In each of these cases, what you need is a messaging device.
A messaging device is a figure of speech that favors a point of view and triggers a desired reaction. Messaging devices – like “death panels,” the “New Deal,” and “Yes We Can” – are shorter than sound bites, but convey far more than mere buzzwords.
Here are some tips to help you build effective messaging devices of your own.
If you want to see the tips, you’ll have to go read the original article. Our psychologically informed approach to strategic messaging is unique in the world of political consulting. That’s because we focus on the unconscious motivations behind the values, arguments, and ideas that animate political debates.
If you would like our help with strategic messaging, contact us today. When you’re ready, we’ll be here.