results
You want results. First Person Politics delivers them.
target their motivations
How do you persuade the timid to act? By targeting their motivations.
How do you persuade the timid to act? By targeting their motivations.
In 2013, we developed strategic messaging recommendations for a client interested in abolishing the Senate’s 60-vote filibuster rule. The message targeted the motivations of six Democratic Senators still on the fence about reform, re-framing the debate to reduce their anxiety and reluctance to act.
get people talking
How do you get a message out? With talking points that talk right to the point.
How do you get a message out? With talking points that talk right to the point.
Published under the auspices of Media Matters Action Network, our talking points urged top Democratic and progressive leaders to remind voters not to “double-down on trickle-down.†A year later, these exact words appeared in President Clinton’s 2012 DNC speech, widely hailed for its clarity and persuasiveness. We’ll never know if he got it from us. All we know is it worked.
“People are not 18th Century reason machines.”
– George Lakoff
know your enemies
How do you derail your opponents? By knowing them better than they know themselves.
How do you derail your opponents? By knowing them better than they know themselves.
We’ve written psychological profiles on leaders like Ann Richards and Glenn Beck. Profiling has many possible uses: among them, it provides a wealth of material for political attacks. Never a substitute for in-depth research, psychological profiling is how you make the most of that research. That’s because the strongest attack you can make against an opponent is the one they can’t help but validate over and over again.
“Unrecognized factors present in the personality of the politician handicap his successes.”
– Harold Lasswell
look before you leap
How do you plan for what’s coming? By knowing the cycles of history.
How do you plan for what’s coming? By knowing the cycles of history.
Generational shifts don’t just move the electorate. Our groundbreaking study demonstrated how a generation’s entry to and exit from Congress transforms the political landscape. Indeed, generational theory helped us anticipate major events in American politics that few others saw coming. Let us help you prepare and position yourself for what’s coming next.
Read our latest report on how generations rise to power in Congress. Look who’s been talking about it.
“History creates generations, and generations create history.”
– William Strauss & Neil Howe
learn from the experts
How do you get the answers you need? By letting us do the research.
How do you get the answers you need? By letting us do the research.
Political psychology may already have the solutions to your toughest problems – and we know how to find them. So when a prestigious communications firm needed answers, they turned to us. Do people associate iconic American symbols with positive social change? What really motivates people to join a reform movement? And what role does personality play? We dug deep into the academic literature, presented the latest research, and equipped them with survey tools that will help their clients achieve their goals.
“Our freedom extends only so far as our consciousness reaches.”
– C.G. Jung