Target their motivations, not their beliefs.
Decades of controlled experiments have shown that if you want to change political attitudes and behaviors, you have to measure and target people’s motives. First Person Politics will equip you with cutting edge political psychology tools designed to do just that — tools you can easily integrate into nearly any survey. Try out a few of them for yourself to see what they say about your own political attitudes and behaviors.
The survey measures the five core domains of personality. These personality traits have been linked to political ideology as well as levels and styles of political participation.
This survey measures the two motivational dimensions that are the building blocks of all ideology. If you’re measuring ideology in a poll, this is the way you should be measuring it.
This survey measures how likely a person is to engage in activism of any kind. It will help you find the people most likely to get involved and determine how they are likely to participate.
This survey measures a person’s interest in social justice. Based on Ajzen’s powerful Theory of Planned Behavior, it will help you find and target people eager to build a better world.
“Your brain makes decisions for you that you are not consciously aware of.”
– George Lakoff