Sharpen Your Opposition Research with Psychological Profiling
Thereâ€™s nothing more infuriating than an opponent with a horrible past whoâ€™s able to wink and nod their way to victory. Republicans might say thatâ€™s how we elected Bill Clinton and Barack Obama to the presidency; Democrats could say the same thing about Ronald Reagan and George W. Bush. Actually, theyâ€™re both right. In each case, the losing side made the same preventable miscalculation: the story they told about their opponent was discredited by the winnerâ€™s actual personality traits and behaviors.
To avoid this mistake, you have to define your opponent in a way that speaks to the character of their record as well as to the record of their character. The strongest attack you can make is the one that your opponent canâ€™t help but validate, because itâ€™s just who they are. Itâ€™s not the truth of the attack that makes it work, but your opponentâ€™s validation of it.
Broadly speaking, there are three ways an opponent can validate or invalidate your attacks: through their politics, their biography, or their persona. Your core attack â€“ the ultimate reason your opponent is unfit for office â€“ has to be broadly substantiated by all three of these validators during the campaign. If even one of them tells a different story, thatâ€™s all it takes to demolish your narrative. But if all three validators reinforce the same point, it escalates from mere criticism into a fundamental indictment of their character.
If you think your opponentâ€™s politics and biography matter more than their persona, think again. Personality and behavior matter far more for one very simple reason: voters can observe them firsthand. Most people intuitively understand that the details from a politicianâ€™s past can be taken out of context or packaged with a thick layer of spin. The proof voters can see for themselves is far more convincing.
Most opposition researchers know how to dig up problems in lives of politicians. But they arenâ€™t psychologists. They can only make educated guesses when it comes to your opponentâ€™s personality, behavior, and motivations. Sometimes they guess right. But if they guess wrong, they leave your opponent free to wink and nod their way to victory.
Using profiling techniques adapted from political psychology, we can make accurate assessments and predictions about your opponent’s personality traits, behavioral patterns, and motivations. Psychological profiling isn’t a substitute for opposition research â€“ itâ€™s how you make the most of it.
First Person Politics will learn everything we can about your opponent and use it to draw sound, empirically supported conclusions about their psychology. Weâ€™ll integrate these disparate elements into a clear, coherent attack narrative that your opponent canâ€™t help but validate. The strategy is simple: define your opponent as unfit for office and let them prove you right.
Get in touch with us today to learn how First Person Politics can turn your opponent’s psychology into their own worst enemy.