the briefing room
Where political psychology meets political strategy.
Welcome to the Briefing Room, and thank you for joining! Below you will find exclusive, premium content designed to help you use political psychology to win. Check back soon for additional videos and resources.
Describes some of the most common social influence techniques.
Rules of Messaging
How to write and deliver effective political messages.
How to lead and govern in a Fourth Turning.
How Voters Decide
The four cognitive strategies voters use to decide how to cast their vote.
Psychological Profiling – Attack
How First Person Politics uses psychological profiling to define your opponent.
Messaging Filibuster Reform
How to talk about filibuster reform.
Big Five Politics
How the Big Five personality traits influence political beliefs and behaviors.
Generational Theory 101
This seminar will introduce you to the basics of modern generational theory. Put simply, generational theory is the system of thought revealing how generational replacement influences history and politics. First Person Politics embraces generational theory because of its extraordinary analytic and predictive power.
No password required
Generations in Congress
When a new generation comes to power, they change politics forever in ways that transcend party, ideology, and region. This seminar explains the political life cycle of generations, how generations have transformed American politics in the past, and how they will continue to do so in the future. Generation X is on the verge of a majority, here’s what it means.
Coalitions of the Motivated, Part I
From Objects to Subjects
Ideologies have traditionally been defined in rational and objective terms, but they are easier to understand, predict, and influence when understood through the prism of psychology. The challenging part is recognizing the ambiguity of political objects. Irrational and subjective biases are inherently part of human perception and reasoning.
No password required
Coalitions of the Motivated, Part II
The Dual Process Model and the Nine Instincts
Parenting styles give rise to two schematic domains — known as social dominance orientation and right wing authoritarianism — that define what people expect and demand in the world, including in the political world. The combined effects of these two social schemas give rise to the dual process model and the nine instincts, the psychological antecedents of ideology.
Coalitions of the Motivated, Part III
Broad based ideologies like liberalism and conservatism reflect an emotional consensus between different psychological constituents. Ideologies are always contested and always changing as a result of coalition shifts, generational replacement, and major historical events. Strategists can use the dual process model and the nine instincts for strategic messaging and psychological profiling, whose applications include offense, defense, and influence.
Please note that the sample questions on our website are modeled after the RWA and SDO diagnostic tools. They should not be used in place of the scientifically validated survey questions. Contact us directly for access to those questions, and for assistance integrating them into your next poll or survey.