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the briefing room

Where political psychology meets political strategy.

Welcome to the Briefing Room, and thank you for joining! Below you will find exclusive, premium content designed to help you use political psychology to win. Check back soon for additional videos and resources.

tip sheets

Social Influence
Describes some of the most common social influence techniques.

Rules of Messaging
How to write and deliver effective political messages.

Dramatis Personae Descriptions | Dramatis Personae Examples
The six personality styles commonly held by political leaders, and examples of leaders who fit the profile.

Crisis Politics
How to lead and govern in a Fourth Turning.

How Voters Decide
The four cognitive strategies voters use to decide how to cast their vote.

Psychological Profiling – Attack
How First Person Politics uses psychological profiling to define your opponent.

Messaging Filibuster Reform
How to talk about filibuster reform.

Big Five Politics
How the Big Five personality traits influence political beliefs and behaviors.

Generational Theory 101

This seminar will introduce you to the basics of modern generational theory. Put simply, generational theory is the system of thought revealing how generational replacement influences history and politics. First Person Politics embraces generational theory because of its extraordinary analytic and predictive power.

No password required

 

Generations in Congress

When a new generation comes to power, they change politics forever in ways that transcend party, ideology, and region. This seminar explains the political life cycle of generations, how generations have transformed American politics in the past, and how they will continue to do so in the future. Generation X is on the verge of a majority, here’s what it means.

Password: majority

Coalitions of the Motivated, Part I
From Objects to Subjects

Ideologies have traditionally been defined in rational and objective terms, but they are easier to understand, predict, and influence when understood through the prism of psychology. The challenging part is recognizing the ambiguity of political objects. Irrational and subjective biases are inherently part of human perception and reasoning.

No password required

 

Coalitions of the Motivated, Part II
The Dual Process Model and the Nine Instincts

Parenting styles give rise to two schematic domains — known as social dominance orientation and right wing authoritarianism — that define what people expect and demand in the world, including in the political world. The combined effects of these two social schemas give rise to the dual process model and the nine instincts, the psychological antecedents of ideology.

Password: instincts

 

Coalitions of the Motivated, Part III
Applications

Broad based ideologies like liberalism and conservatism reflect an emotional consensus between different psychological constituents. Ideologies are always contested and always changing as a result of coalition shifts, generational replacement, and major historical events. Strategists can use the dual process model and the nine instincts for strategic messaging and psychological profiling, whose applications include offense, defense, and influence.

Password: instincts

 

Which psychology is behind your ideology? Take the survey!

Please note that the sample questions on our website are modeled after the RWA and SDO diagnostic tools. They should not be used in place of the scientifically validated survey questions. Contact us directly for access to those questions, and for assistance integrating them into your next poll or survey.

Check back soon for more exclusive content!