How to Avoid Spam Words

Whether you work in communications, fundraising or field, if you write a lot of mass emails, spam filters should be the bane of your existence. If they aren’t, some of your emails might not be getting through.

Email spam filters are triggered by certain keyword and phrases — and you can probably already guess what some of them are. Here is my latest piece in Campaigns and Elections on how to avoid spam words.

Everyone who sends mass emails has to worry about their messages getting blocked by spam filters, and my latest piece offers some guidance on how to handle this particularly thorny problem.

Categorized in: Messaging