Coalitions of the Motivated

How can ten people watch the same speech and have ten different reactions? The speech isn’t different. They are. If you want to understand and anticipate their reactions, you have to see things from their perspectives.

Ideologies are the instinctual points of view that influence how we perceive and interpret political reality. But it’s a mistake to measure them as if they’re rationally formed and objectively defined — as if “liberalism” and “conservatism” are the products of careful reason and have fixed meanings. Ideologies are irrational and subjective because people are irrational and subjective — but they are still explainable, measurable, and predictable. Political psychology holds the key.

Coalitions of the Motivated is our new online lecture series on the psychology behind political ideology. Part One is free. Parts Two and Three can be viewed in The Briefing Room, our new members-only area at First Person Politics. You can access The Briefing Room for a one-time fee of just $12.95. And when new, exclusive content becomes available, you won’t be charged again. Click below to view Part One:

Click here to access Parts Two and Three.

Based on a webinar for the American Association of Political Consultants, these videos contain substantial new material useful to anyone interested in political strategy and analysis. Part One explores how politically-motivated reasoning really works. Part Two dives deep into the psychological origins and mechanics of ideology. Part Three lays out the applications using examples and case studies.

Whether you’re revisiting the material or encountering it for the first time, don’t miss this extraordinary opportunity to learn how ideology really works!

Categorized in: Generational Theory, Ideology, Lasswell’s Formula, Messaging, Music & Video, Partisanship, Political Psychology