solutions
We use psychology to change politics.
First Person Politics is a different kind of consulting firm. We focus on the unconscious human factors that shape political attitudes and behaviors. We use political psychology — the science of influence and motivation — to bring you solutions that will help you reach your goals. To find out more about how we can help you, contact us today.
book an introductory seminar
Whether you’re eager for a fresh perspective or want to see if First Person Politics is right for you, our 45-minute seminars will open your eyes and your mind. Our seminars will introduce you to the invisible, unconscious factors at the heart of your biggest strategic challenges. You’ll never look at politics the same way again. Click here to see a list of our current offerings.
discover people’s motivations
Personality traits and cognitive styles have been strongly linked to a wide range of political phenomena — from ideological beliefs to news consumption habits. When you conduct a poll, you already measure people’s demographic traits. Why not measure their psychological traits as well? Often it’s as simple as adding a few questions. Your new and improved survey results will change how you identify, target, and influence voters. Click here to see examples of some of the tools we use.
target their motives with strategic messaging
In today’s complex political and media landscape, strategic messaging has never mattered more. Your values, ideas, and arguments must not only cut through the noise, but speak directly to the motivations of your target audience. We believe polls and focus groups can shed some light on which messages work and which do not. But they are no substitute for messaging informed by political psychology, honed in the context of the larger debate, and executed through clear, concise, and creative writing.
Click here to read our piece in Campaigns & Elections on effective messaging.
Click here to see a psychologically-informed messaging plan supporting filibuster reform.
“Generational theory teaches how to reach across age gaps, and how to lead and govern effectively. Nobody understands these lessons better than David Rosen. When he a makes recommendation based on his understanding of generations and politics, go ahead and take his advice.”
– Neil Howe, author of Generations, The Fourth Turning, and Millennials in the Workplace
read between the lines with content analysis
Content analysis is a time-honored technique used by psychologists to discover what people really think. First Person Politics can introduce you to our own techniques — culled from the political and forensic psychology literature — or we can learn and apply your preferred methods. Our methods are guaranteed to expose a person’s true intentions and anticipate their most likely next move.
steal the spotlight with a well written speech
Need a hand with speech writing? What makes First Person Politics different from most political speech writers is that we understand messaging, narrative, and archetypal psychology. Not all writers grasp the difference between written and spoken word, but we do. Research, composition, and editing are included. We can also edit works already in progress.
wow your audience with the help of public speaking coaching
“Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship.”
– Dale Carnegie
The best public speakers take advantage of the opportunities in the speech, play to their personal strengths as a speaker, and forge a relationship with their audience. First Person Politics will analyze the text of your speech, work with you to improve your delivery, and prepare you for audience reactions using a unique interactive method.