political psychology meets political strategy
has politics gone insane?
The 2016 cycle doesn’t look so crazy if you understand political psychology.
paul ryan's "house of woes"
The sad tale of an idealistic Gen Xer failing to govern a House full of Boomers.
Politics is supposed to be rational, but people aren’t. First Person Politics helps you recognize the central role that psychology plays in political, social and generational change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies that are based on the way people really work.