political psychology meets political strategy
four new webinars
Watch and learn about political messaging, personalities, and influence techniques.
gen x is coming to washington
Soon they’ll win their first majority in Congress. Here’s what it will mean.
Politics is supposed to be rational. But people aren’t. First Person Politics helps you recognize the central role that psychology plays in political and social change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies for change. Watch our video to see how we use psychology to change politics.