Political consulting meets political psychology.
use their psychology against them
Find the attack your opponent can’t help but validate, because it’s just who they are.
big data deserves big skepticism
Political psychology is more affordable, accessible, and effective.
Politics is supposed to be rational. But people aren’t. First Person Politics helps you understand and target the irrational, unconscious forces behind most political beliefs and behaviors. Using techniques like personality profiling, motivation-based messaging, and social influence, we help you develop effective strategies for change.