Better strategy through political psychology.
gen x is coming to washington
Soon they’ll win their first majority in Congress. Here’s what it will mean.
add psychology to your strategy
Our research brings you strategic insights that will help you reach your goals.
why campaigns need political psychology
Other consultants don’t have solutions to these problems. We do.
Politics is supposed to be rational. But people aren’t. First Person Politics helps you recognize the central role that psychology plays in political and social change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies for change. Watch our video to see how we use psychology to change politics.