Political consulting meets political psychology.
add psychology to your strategy
Our research brings you strategic insights that will help you reach your goals.
use their psychology against them
Your opponents can’t change who they are. Use psychological profiling to defeat them.
politics would never be the same
The untold story of how the Silent Generation put Big Money in charge of Washington.
Politics is supposed to be rational. But people aren’t. First Person Politics helps you recognize the central role that psychology plays in political and social change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies for change. Watch our video to see how we use psychology to change politics.