political psychology meets political strategy
politicians are their own worst enemies
Use psychological profiling to sharpen your opposition research.
four new webinars
Watch and learn about political messaging, personalities, and influence techniques.
Politics is supposed to be rational, but people aren’t. First Person Politics helps you recognize the central role that psychology plays in political, social and generational change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies that are based on the way people really work. Watch our video to see how we use political psychology to make a difference.