Political consulting meets political psychology.
add psychology to your strategy
Our research will bring you strategic insights that help you reach your goals.
politics would never be the same
The untold story of how the Silent Generation put Big Money in charge of Washington.
use their psychology against them
Your opponents can’t change who they are. Use psychological profiling to defeat them.
what is political psychology?
It’s about what really motivates and influences people in politics. Click here to learn more.
nothing to fear but fear itself
Don’t let your biases and misconceptions about psychology keep you from reaping the rewards!
Politics is supposed to be rational. But people aren’t. First Person Politics helps you recognize the central role that psychology plays in political and social change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies for change. Watch our video to see how we use psychology to change politics.