use psychology to change politics
Watch our new video to see how.
Politics is about people. So if you want to win power and change the world, you need to know what really makes people tick. Whether you do fundraising or field, communications or lobbying, polling or opposition research, you can’t just ignore the hidden psychological factors that drive political beliefs and behaviors.
From personality profiling to social influence techniques, and from generational theory to the latest groundbreaking research, First Person Politics will bring you strategies from political psychology that are guaranteed to make a difference.
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