First Person Politics
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political psychology meets political strategy

book a political psychology keynote

Let us introduce you to the fascinating world of political psychology.

read our published work

We shine a light on the psychology behind political strategy that works.

prepare for the worst

Is Trump’s base is locked into a cult of personality?

motivations matter

Watch our video series on the psychology behind political ideology.

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Politics is supposed to be rational, but people aren’t. First Person Politics helps you recognize the central role that psychology plays in political, social and generational change. Using techniques like psychological profiling, motivation-based messaging, and social influence, we help you develop effective strategies that are based on the way people really work.

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