Why Campaigns Need Political Psychology
A slate of recent articles have called attention to strategic problems that traditional political consultants have dismissed, ignored, or haven’t figured out how to solve. At First Person Politics, we have the solutions to these problems and can put them at your fingertips. This is why politics needs psychology.
The Wolf in Sheep’s Clothing
THE PROBLEM: Candidates with genuinely extreme ideologies, positions, and voting records are able to win by appearing reasonable, likeable, and even-keeled. Voters are predictably fooled by radical ideologues who have moderate personalities and appearances.
THE SOLUTION: Make your opponent’s personality an integral part of your attack narrative against them. A leader’s psychology is what connects their ideology to their personality. First Person Politics uses psychological profiling to build an attack your opponent can’t help but validate, because it’s just who they are.
Mister Sandman Messaging
THE PROBLEM: Counter-intuitively, the messages that work best in the polls actually put voters to sleep. That’s because broad-based appeals aimed at pleasing everyone end up pleasing — and motivating — no one at all.
THE SOLUTION: First Person Politics specializes in messaging that targets the motives of the voters you need to win. The secret to successful messaging is our psychological model of ideology. We’ll help you trigger the unconscious processes that actually drive most political beliefs and behaviors.
Showing Up is 80% of Life
THE PROBLEM: Democrats have a turnout problem. Democratic base voters don’t make it to the polls in midterm elections, while Republican base voters typically do. This puts Democrats at a huge disadvantage and could cost them the Senate in 2014.
THE SOLUTION: If you want your voters to show up on Election Day, don’t try to convince them — just influence them! Studies show that social and situational influence techniques work better than persuasion. First Person Politics knows all the tricks of the trade and can help you implement them in time to get out the vote.
Don’t Forget to Take Our Survey
First Person Politics is conducting research to determine the best way to move forward with our business, and we would appreciate your feedback. Below is the link to a survey that will ask about how political psychology can help you.
We know you are very busy this time of year, which is why it will take no more than 10 to 15 minutes to complete. Your input will make a big difference, so please take the survey as soon as you can. Thank you in advance for your feedback!